How Elgiganten could unlock €1.4M

The missed opportunity

Elgiganten.dk is one of the most visited electronics retailers in the Nordics. Over 2.2 million people land on their site every single month.

They’ve earned that traffic through solid pricing, sharp marketing and a strong product lineup - phones, laptops, tablets, TVs, and more.

But here’s the case:

They have a trade-in program.

And even if you find it, you can’t mail-in your device. You have to physically go to a store.

"Let’s look at the numbers: 2.2 million visitors and 0 can complete the process from home."

“You attract millions of shoppers online every month… But if they want to trade in a phone, they have to get dressed and drive to a store?”

What consumers actually want in 2025

Consumers expect trade-in to be:

• Easy to find (menu bar, product pages, cart)

• Online-first (mail-in

• Instantly valued (not a mystery form)

Instead, Elgiganten hides trade-in in a sub-page under “services” and limits participation to in-store only.

"That's not a trade-in journey. That's a loyalty test."

How Elgiganten could capture €1.4M next month

Retailers on the Reusely platform turn underused traffic into high-margin trade-ins. Elgiganten could do the same - starting now:

• Make it visible. Add a clear call to action in the top menu: “Trade-in.” Customers should never have to search for it.

• Enable mail-in. Allow customers to send in phones, tablets and laptops directly - without having to visit a store.

• Add trade-in to the basket. Let shoppers apply their trade-in credit at checkout to reduce friction and drive conversions.

• Boost new launches with bonus credit. Offer €25-€50 extra trade-in credit during flagship product launches (iPhone, Samsung, etc.) to accelerate upgrades.

• Include trade-in in post-purchase flows. Follow up with customers 3-6 months after purchase asking if they want to trade in older devices.

• Create upgrade bundles. Trade in your old MacBook + get 10% off accessories or a discounted extended warranty.

• Use urgency and personalization. “Your Samsung S21 is worth €110 - trade it in before the value drops.”

"Elgiganten doesn’t need more traffic.
They just need to make trade-in part of the journey - not a hidden side quest."

Why trade-in works (Let’s do the math)

Let’s run a conservative forecast:

• Monthly traffic: 2.2 million

• Trade-in conversion: 0.5%

• Avg. trade-in value: €125

• Monthly trade-ins: 11000

That’s €1.4 million in store credit - before upsell.

Now factor in:

• Most customers spend 30-50% more than their credit

• Trade-in increases conversion rates and retention

• It creates profitable second-hand inventory

"Trade-in isn’t a support feature. It's a revenue stream.”

Right now, Elgiganten is sending those trade-in-ready customers to competitors or losing them entirely.

What Reusely delivers

At Reusely, we build trade-in and buyback software for phones, tablets, laptops, and more. Our platform is:

• Fully digital

• White-labeled to your brand

• End-to-end automated

• Multi-language, multi-market ready

We power trade-in programs that:

• Convert up to 1-2% of site traffic

• Increase average order value

• Enable recurring trade-in behavior

• Sync with logistics, CRM, POS and more

Whether it’s an iPhone upgrade or a bulk laptop return, we turn intent into conversion.

Why our customers choose us

• No-code trade-in widget - Live in 30 seconds

• Instant valuation engine - Based on real-time prices from your competitors 

• Omnichannel ready - In-store, online, email, post-purchase

• Store credit or cash payout - Boosts retention and upsell

•  Logistics integration - Shipping labels and tracking 

"It’s not just software. It’s a second-hand growth engine."

The bigger picture for eCommerce and retailers

Here’s what trade-in does for your business:

• Boosts conversion - Lower perceived price

• Increases loyalty - Credit keeps customers in your world

• Builds inventory - Recommerce = higher margins

• Delivers sustainability KPIs - Supports circular economy goals

"You don’t need more visitors. You need better capture."

Final thoughts

To Elgiganten and every Ecommerce and retailer with high traffic and low trade-in performance:

If your trade-in program or page is hidden, in-store only and hard to use, you’re missing millions in revenue.

We help electronics retailers build trade-in and buyback systems that convert.

Phones. Tablets. Laptops and much more across Europe. At scale.

Let’s turn your underused traffic into high-margin second-hand revenue.

👉 Book a demo with Reusely